Introduction + Course Mindset (2 hours)

1- Planning Mindset
2- Testing Mindset
3 - Scaling Mindset

Ad Copies + Landing Pages (3 hours)

1- How to write an ad copy that converts
2 - How to get product videos like no one else
3 - How to create high converting product pages using AIDA model

Conversion Tracking (6 hours)

1 - Why do we setup tracking from front-end and back-end perspectives (Data Mindset)
2 - Tracking Tools (Integrations)
3 - How to setup Facebook conversion API
4 - How to setup Facebook catalog feed
5 - Setup Google Analytics (Universal Analytics)
6 - Understand Google Analytics (Goals - Events - Enhanced Ecommerce - Audience - Funnel Visualization)
7 - Google Tag Manager Setup
8 - Understand (Tags - Triggers - Variables)
9 - Set up “Google Analytics Enhanced Ecommerce” through GTM.
10 - How to track events from custom CMS websites that use “single page / Angular”
11 - How to setup backup pixels

Facebook Testing Strategies (4 hours)

1 - Concepts you should know (Audience & Overlapping - Pocket of audiences - Stack VS. Flex Targeting)
2 - Difference between attribution windows
3 - Optimization on campaign level
4 - Optimization campaign on adset level
5 - 10 Different testing strategies
6 - Testing Mindset

Data Analysis (3.5 hours)

1 - Data Analysis Mindset
2 - Metrics to Look at
3 - On-Facebook metrics
4 - Off-Facebook metrics
5 - Google Analytics in practice (Funnel leaks - custom dashboard - funnel visualization - audience segments)
6 - How to create killer facebook custom reports

Facebook Scaling Strategies (6 hours)

1 - Scaling Mindset
2 - Horizontal vs. vertical scaling
3 - 11 Different Scaling strategies
4 - You daily monitoring routine

TikTok Ads (2 hours)

1 - Setup tiktok pixel
2 - How to choose right bid
3 - Testing strategies
4 - Scaling strategies
5 - Best practices

360 Degrees remarketing machine (3.5 hours)

1 - Remarketing mindset
2 - How to leverage your assets for best performance
3 - Manual retargeting
4 - Dynamic retargeting
5 - Using DPA campaigns for testing
6 - Remarketing with Google
7 - Create Google Audiences from Analytics
8 - Google GDN Retargeting with Feed “manual feed workaround”
9 - YouTube campaign with data feed “merchant center”
10 - YouTube Ad Sequence “merchant center”

Google Data Studio (3 hours)

1 - Do you use GDS? And why?
2 - How to use GDS in business?
3 - How to use GDS in scaling ?
4 - Understanding Data sources
5 - Understanding Fields
6 - Understanding Metrics and Dimensions

Work Opportunities and Open Discussion (4 hours)

1 - How to leverage your skills to find opportunities
2 - Our Agency income sources
3 - How to generate opportunities from Upwork
4 - How to generate opportunities from Dropshipping

Bonus Sessions (25 minutes)

1 - How to choose and test products

2 - How to read data and scale

3 - How to solve campaign drop issues